Performance Marketing refers to marketing and advertising programs in which marketers — also known as affiliates or publishers — are paid when a specific action is completed, such as a sale or lead. Advertising rates are only paid if and when a consumer makes a purchase or completes a lead form.
The track-ability of performance marketing isn’t based on estimates. It’s based on actual results — meaning that a marketing program’s effectiveness is accurately determined. This ensure reduced marketing costs for campaigns that aren’t successfully achieving a client’s marketing objective, yielding increased ROIs and helping ensure increased marketing spends.
Performance Marketing is a multi-billion dollar industry that continues to grow year-after-year. There are more than 200,000 affiliate publishers and over 5,000 advertisers in the performance marketing space within the US alone!
